Book review: Never Eat Alone by Keith Ferrazzi

What better time to find another book to read then a rainy Midsummer Day? I’ve finally started to properly dig through my backlog of books to read (and trust me, the list is very long) and Never Eat Alone is considered a classic in the realm of networking.

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Never Eat Alone: And Other Secrets to Success, one relationship at a time. (First published 2005, new edition 2014.)

This book is considered an all-encompassing guide to networking and creating relationships that will help you advance your career and create opportunities in your life that you’d otherwise not have access to.

Main idea

The book is built on the idea that it is impossible to succeed in modern life without being good at networking. And the problem is that most people aren’t good at networking and find it uncomfortable to forge new relationships. The book breaks networking down into components starting from preparation to benefits and follow-up, peppering the whole text with dozens of examples from the author’s personal experience throughout his career.

Networking as a trainable skill?

I’ve always been fascinated by networking since it’s both been highly necessary for myself and something that’s still challenging. It’s taken me time to get over some fears associated with creating new contacts and that’s markedly improved my ability to make new acquaintances and friends. Without having read the book I’ve been using many strategies that the book describes to successfully meet new people and business partners.

For a lot of people though, just mentioning the term networking causes them to break out in a cold sweat. Many people equate networking to schmoozing or buttering someone up, neither of which have a particularly positive aura about them. This book however focuses on networking from the point of view that to gain benefit from networking you must focus on how you can help others before trying to get benefit for yourself. Nowadays the trick isn’t creating a monopoly of knowledge and connections for yourself but your focus should be linking together people who are in need to pay forward goodwill.

Ideas to pay attention to

Never eat alone – as the title implies, a good business lunch or a coffee meeting is a great way to meet new people and keep in touch with others even when you’re short on time otherwise. I utilise this heavily due to my schedule and tend to meet at least three people every week in connection to various projects and partnerships. Even when I don’t have much time, I can always find time for a lunch meeting.

Dinner parties – the book and I agree on one worry, why are dinner parties dying out? In my group of friends I’ve become the de facto organiser for such events. I’ve actually created kind of traditional events outside of things such as birthdays and people are always excited to come and see both old friends and make new ones. I can see why this is a big responsibility, but please, organise more dinner parties (and invite me 😉 ).

Fringe contacts – the idea is that a lot of information that actually ends up helping you comes from people who aren’t your closest friends but your acquaintances instead. The problem being that people who are your closest friends are generally in very similar information circles, so to gain access to truly new information you have to expand your circle of contacts.

Follow-up is important – this is something I’ve tried to do but it takes effort. I do see the inherent value in this, and I encourage others to do this as well. The idea being that when you meet someone for whatever reason you actually follow-up with an e-mail or a phone call to reiterate deals made or ideas discussed. It makes people feel good because they’re remembered and you get to keep a better log of things you’ve agreed to.

In the end it’s about making friends – while the word of networking has been ruined to an extent then it’s important to keep in mind that this isn’t something that’s about quickly getting some benefit from a person and then never looking back (though sadly for some it is), it’s about creating and maintaining genuine contacts and friendships that enrich your life and that of your contacts.

Who should read this book?

Along with How to Win Friends and Influence People (Dale Carnegie), this book is probably all you really need to know about efficient relationships. While Carnegie’s book (I re-read that every couple of years) is more focused on more intimate relationships and helps you just become better at communicating then this book is more focused on creating an actual plan of how to manage your relationships. While that might sound a bit cold then once your network of people starts getting big it’s an actual necessity.

I recommend this book to anyone who needs other people’s help in their work. Having a large network of people is invaluable when it comes to career advancement (it is who you know that lets you show what you know). The book also lets you actually avoid many mistakes that people tend to make when they try to access new people. For example I get a fair bit of e-mails from people asking for help who could greatly benefit from reading this book (I’ll start recommending it actually!).

Networking in modern times isn’t something that’s optional. Whether or not you’re doing it unawares or in a focused manner you can’t step out of the game, and the more you wish to develop your career the more help you are going to need from your contacts. Read the book and good luck networking!

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